Creative Marketing

The Office of Creative Marketing at Temple College is guided by the College’s mission and promise of “Your Community’s College.” 

Creative Marketing oversees Temple College advertising, branding/marketing, media relations, photography and videography, print shop services, publications, social media management, switchboard operations, and website management.

Our team works across the Temple College system and throughout the communities we serve to build, maintain and safeguard the Temple College brand. We work with our College and community partners to offer strategic direction that supports Temple College priorities and exemplifies the College’s values of excellence, integrity, community and respect.

Eric Eckert, Executive Director of Strategic Communications and Outreach, serves as Temple College's spokesperson and coordinates interaction between the institution and the media, ensuring that the college’s news, achievements, and events are effectively communicated to the public.

Media Relations is responsible for crafting and distributing news releases, which highlight significant developments such as Temple College initiatives, faculty achievements, student successes, upcoming events, system-wide and community announcements, and more.  

The Executive Director of Strategic Communications and Outreach is the main point of contact for all media inquiries. His role includes providing timely and accurate information to journalists, coordinating media visits and interviews with college personnel, and addressing any questions from the media.

Today, students have many choices when it comes to college. It's important that Temple College distinguishes itself by keeping a strong brand identity. In order for any graphic identity to be successful, it is important that all offices and departments on campus follow a set of standards. We want our identity as Temple College to be consistent, recognizable and strong. This will not only let our presence be known in the community but allow others to identify and engage with us.

At Temple College, our philosophy on graphic design is rooted in collaboration and strategic development. We work with various departments and programs to create:

• TC-branded designs
• Effective campaigns
• Engaging graphics
• Strategic publications

Our goal is to ensure each project aligns with the college's mission while meeting the unique needs of each department.

Maintaining brand integrity and consistency is essential. To achieve this, we have established brand guidelines that include:

• Logo specifications
• Color schemes
• Typography standards
• Other key design elements

By adhering to these standards, we ensure that every piece of content reflects Temple College's values and identity, creating a strong and recognizable brand presence.

Our graphic design office should be your first stop when creating something for public dissemination. We provide:

• Guidance through the design process
• Professional and polished materials
• Impactful communications

Involving our team early ensures your materials resonate with your audience and uphold the college's esteemed reputation.

The Temple College Media Center, a key component of the Creative Marketing Team, is dedicated to providing high-quality printing and media services that adhere to and enforce Temple College's brand standards.

We support the educational and professional needs of our community with a wide range of services. We work hand-in-hand with the Temple College graphic designer to make sure anything we produce maintains brand integrity and consistency. 

Our services include:

Basic Copying:

• Black and white
• Color

Custom Jobs:

• Departmental Brochures
• Invitations
• Booklets
• Posters
• Yard signs
• Laminating
• NCR (carbonless copies)
• Ring binding
• Comb binding
• 2-Hole/3-Hole punching

Fast and Efficient Service:

• We work as fast as we can, depending on the scope of the job. Basic printing can usually be turned around in a day or two. 
• For custom jobs, we require two weeks' notice to ensure quality and accuracy.
• Please allow extra time for large requests or those requiring special handling.

By choosing the Temple College Media Center, you ensure that your materials are produced to the highest standards, reflecting the integrity and professionalism of our institution. Visit us for all your printing and media needs and experience quick, professional service that supports your goals.

Welcome to the Temple College Photography and Videography Office, where we capture and create high-quality visuals to support and enhance the Temple College brand.

Directed by Steve Lemmons, a key member of the Creative Marketing Team, our office is dedicated to producing exceptional photos and videos that adhere to Temple College's brand standards.

Our Services Include:

• Campus Events
• Athletics
• Graduation & Commencement Ceremonies
• Performances
• Special Events & Lectures
• Live-streaming
• Departmental Marketing
• Student Activities

Steve Lemmons strategically works to build and expand the Temple College brand through visuals used in all internal and external marketing campaigns, including social media. By producing high-quality, brand-aligned photos and videos, we help ensure that Temple College's image remains consistent and professional across all platforms. Contact Steve at 254-298-8420.

Social media is a vital tool for Temple College, enabling us to connect with our community, share our stories, and promote our values. Our social media presence is strategic and adheres to strict brand standards to ensure consistency and professionalism across all platforms.

We actively engage with our audience on:

Instagram:

• Audience: Prospective and current students, alumni, and community members
• Focus: Visual storytelling, campus life, student achievements, events, and behind-the-scenes content

LinkedIn:

• Audience: Alumni, faculty, staff, industry partners, and prospective students
• Focus: Professional achievements, academic programs, career development, industry partnerships, and networking opportunities

Facebook:

• Audience: Prospective and current students, parents, alumni, faculty, staff, and community members
• Focus: News updates, event promotions, community engagement, student stories, and college announcements

X (formerly Twitter):

• Audience: Prospective and current students, alumni, faculty, staff, and industry partners
• Focus: Real-time updates, news, event coverage, quick announcements, and engagement with industry trends and conversations

Our social media strategy is designed to strengthen the Temple College brand, foster community engagement, and enhance communication with our diverse audiences. By maintaining a consistent and professional presence across all platforms, we effectively promote our values and achievements.

For questions or more information, please contact Eric Eckert, Executive Director of Strategic Communications and Outreach, at 254-298-8531 or eric.eckert@templecollege.edu. 

At Temple College, we recognize the critical role our website plays in connecting with our diverse audiences. Under the direction of Laura Ellis, our Technical Communications Specialist, we strive to create and update website content that is informative, engaging and user-focused.

The Importance of a User-Focused Website

A user-focused website is essential for several reasons:

1. Enhanced User Experience: By prioritizing the needs and preferences of our visitors, we strive for an intuitive browsing experience, making it easier for users to find the information they need.
2. Accessibility: We aim to make our website accessible to all users, including those with disabilities. This commitment helps us serve our entire community effectively.
3. Up-to-Date Information: Regular updates and accurate information are crucial for keeping our audience informed about the latest news, events, and opportunities at Temple College.
4. Engagement and Retention: Engaging content keeps users interested and encourages them to explore more of what Temple College has to offer, ultimately fostering a stronger connection with our community.
5. Support for Strategic Goals: Our website supports Temple College’s strategic plan by promoting new programs, celebrating achievements, and highlighting important initiatives.

Contact Us

For more information about our website content management, please contact Laura Ellis, Temple College's Technical Communications Specialist, at 254-298-8443 or laura.ellis@templecollege.edu.